Pop Culture & Hedge Funds

The New York Times has an article today on how hedge funds are getting 'name checked' in various outlets of pop culture: Culturally, Hedge Funds Go Public (Dec 8, 2006). From soap operas to a "for Dummies" book, and even a shoe (by Kenneth Cole) named after it, hedge funds are going mainstream.

IMHO, all of that probably means that there will be a major crash and/or scandal in the hedge fund industry (beyond what we have already had) very soon ;)